Even before the start of a movie, the aroma of buttery popcorn fills the cinema lobby. Popcorn and movies have formed a strong connection over the years, becoming an iconic duo in modern culture. However, this wasn’t always the case. Movie theaters initially resisted selling popcorn due to the mess it created. It was only during the Great Depression that popcorn gained popularity as an affordable luxury for moviegoers. Today, concessions like popcorn play a significant role in theater revenue, with over 80% of concession sales being popcorn. Despite challenges from at-home entertainment, movie theaters continue to evolve their popcorn offerings to attract customers.
